Future of Mobile Websites
The adoption rate of smartphones and tablets has soared in the last 12 months. This trend has ushered in a whole new generation of users that are turning to the web on their mobiles to acquire information that helps them make decisions on the move.
Like any website, the cornerstone of success for mobile sites is a definite and clear focus on how your mobile strategy will meet overall business objectives. So you need to determine what these business goals are and then how your mobile site will fit in and help accomplish these.
For many companies, this focus will begin with a consideration of the mobile visitor. Why would they want to come to your site? Will their needs be different than your main website?
You have to be sure what your audience is after when looking at your site on a mobile device. We can do all this for your company,brand or just a simple website.
Mobile Data Traffic to Go Through the Roof
We’ve come a long way in mobile adoption, but the next 5 years will show even more incredible growth. According to the presentation, there will be as much as 26x compound annual growth in mobile data traffic over the next 5 years.
Everyone Can Access Mobile Websites
Mobile apps are great not just from a consumer’s perspective, but from a brand’s perspective as well. A well-developed app that is engaging and fun to use can do wonders for your business. But there is one glaring drawback to mobile apps – many of them aren’t developed for every operating system.
Mobile websites, on the other hand, can be visited by any person that can access the Internet on their phone or tablet device. In other words, mobile websites are practically universal while apps are not. Nobody is excluded from learning about your company or interacting with it on a mobile website like they may be on an app.
Traffic to Your Other Sites Will Rise
A simple mobile website can boost traffic to your traditional website and social media pages. Since many smartphone users can land on your mobile site when they conduct searches on their phone about your brand or products/services, it serves a great launching pad for your other marketing platforms on the web. All you need to do is put a text link to these pages onto your mobile site and users will have an easier way of finding you on their favorite social networks.
- A rapidly growing market available-The number of mobile users is increasing fast, and an increasing number of internet capable smart phones and mobile devices are being launched. With all these available at affordable prices, the number of mobile users is bound to increase, and when the mobile device can conduct all the functions of a desktop and laptop computer, a mobile site makes sense. Doing so now, will give a head start over others and the site can be tried and tested well before competition heats up.
- Will increase brand visibility- When huge amounts are spent on online marketing tactics like a pay-per-click campaign or SEO consultancy, a bit of additional effort can help to plug the gaps left by them, since some users slip through the paid efforts when they use other search engines and in many other ways. The effort in the form of a mobile website will help mobile users find the brand more easily and make all the information about it more accessible.
- Bringing the brand within the grasp of the customer- Google™s Adwords campaign claims that pay per click helps to get in touch with prospective customers as soon as they search for the website™s products and services. This had seemed difficult a year or two ago when it was important to be in front of a desktop or laptop computer. But with mobile connectivity through smart phones and other devices, this is actually possible. Wi-Fi is available on domestic flights, shopping malls, and many public places, which makes checking of mobile sites even easier. In fact mobile sites would score over traditional websites which would not be very clear, and the potential customers would actually hit upon your mobile website just as they look for it.
- Mobile sites can lead – Having a mobile website before others in the field can be a big plus. Besides being accessible through mobile devices, it can prove to be a way to score over others since it can be a winning point in online marketing strategies. It shows your website to be farsighted and geared for the future.
The mobile internet is here to stay and is only set to see exponential growth over the coming years; if you do not have plans to get in front of this ever increasing audience then you are making a decision that could be to the detriment of the future success of your sites and your business.
Mobile Advertising has Higher Efficacy vs. Other Advertising Media
Mobile advertising bests other advertising media (by a long shot in most cases) in terms of reach, targeting, viral, and transaction efficacy. You’re likely to be more successful and get more for your money with mobile marketing.
This year, the tipping point will be reached — more than half of the people in developed markets will have smartphones (and smartphone sales have already eclipsed PC sales, earlier than expected). Tech advances for richer mobile experiences, like HTML5 and NFC developments, will only add to the growing move towards mobile.
The opportunity in mobile is huge — for advertisers, marketers, developers, publishers, and even users. Mobile is a massive phenomenon, and it may be the best platform to give consumers what they want, when they want it, wherever they are.
Watch Google Tips Video Below.
NOW DO YOU HAVE YOUR OWN MOBILE WEBSITE ?