With the proliferation of e-readers, smart phones and tablet computers, it’s no wonder people are calling this the year of the mobile device. This trend of increasing use of mobile devices is expected to continue. Smart phones and their supporting apps are selling in record numbers. It’s important for every business to watch mobile marketing trends to harness the economics of this powerful trend.
U.S. consumers spend an average of 2.7 hours per day socializing on their mobile devices, with most (91%) utilizing mobile Internet, compared to 79% who use desktops. This infographic highlights the current mobile marketing trends and how U.S. consumers are reacting to the mobile retail market.